ITC is ready to enter the e-cigarette era and is engaging with the government in the hope of developing a policy that would allow the launch of these products on to the Indian market, according to a story in The Economic Times quoting chairman Y.C. Deveshwar.
The chairman said he expected that the new government would look favorably on the e-cigarette business and divulged that ITC was “ready with e-cigarettes.”
However, he said that some people wanted to ban these products in India.
And he warned that this could lead to a situation whereby, by the time it was established that e-cigarettes were less harmful than were tobacco cigarettes, foreign brands would be able to swamp the market, leaving Indian companies out in the cold.