Vuse now available in 100,000 retail outlets

R.J. Reynolds Vapor Co.’s (RJRV) Vuse vapor cigarettes are now available in about 100,000 U.S. retail outlets.

Vuse is the No. 1 selling e-cigarette in the convenience store channel, according to a leading industry trade publication. According to RJRV, the brand continues to see high trial and repeat purchase, in part because of its high quality standards.

“With superior taste, consistent performance and ease of use, Vuse provides adult tobacco consumers a truly satisfying vapor experience,” said Fred Ampolini, president of RJRV. “We are pleased with the brand’s success to date, and are excited that this final wave of expansion will provide even more adult smokers with a quality alternative to traditional cigarettes in our continuing mission to transform tobacco.”