FTC urged to investigate ‘unseemly’ marketing of e-liquids

Several U.S. senators sent a letter to Federal Trade Commission chairperson Edith Ramirez, urging the agency to investigate “unseemly” trade practices by some e-liquid retailers, after a report by child advocacy group First Focus found many cases of retailers marketing e-liquid products using trademarked images of popular candy, breakfast cereal and food and drinks brands.

The letter was signed by Ed Markey, Sherrod Brown, Jack Reed, Richard Blumenthal, Al Franken, Jeff Merkley, Barbara Boxer, Richard Durbin and Patty Murray.