The industry is on the rise. Global research firm BIS Research, which tracks the e-cigarette industry worldwide, projects the industry will grow by 22.36 percent annually, reaching $50 billion by 2025.
“Although the market is being driven on multiple promising factors such as the presence of established brands, cost-effectiveness, perceived health benefits and product customizations, there are certain pain points such as uncertain regulatory framework, increasing incidents of e-liquid poisoning and compatibility issues among others which must be addressed for the market to grow significantly,” states a BIS Research report on the industry.