New e-cig market leader in UK
The largest independent producer of electronic vaping devices in the UK is MultiCig according to a new survey.
The Top Product Survey of 2015, published in the December’s edition of leading Bri
tish grocery sales magazine The Grocer, using information compiled by consumer analysis group Nielsen, which found MultiCig is now the largest independent e-cigarette brand in the UK, and the fifth largest e-cigarette brand overall.
MultiCig has experienced one of the largest sales increase over the entire category this year, with 2,882 percent, compared to that of other major brands including Big Tobacco.
Christian Mulcahy, business development director for MultiCig said, “MultiCig are delighted with these latest results. Not only does the Nielsen data highlight the success MultiCig has achieved over 2015, but it also gives an indication for the future of e-cigarettes in 2016: The data showed a total category increase in sales of 18.6 percent, proving that electronic devices remain popular.”