Call for clearer standards

The Gulf Cooperation Council governments need to set clear standards for e-cigarette production and “reduced-risk claim authorization,” said Ruwaida Bou Ajram, manager of communications and corporate affairs at Philip Morris Management Services Middle East, according to an article in the Khaleej Times.

Standards would help assure the public that such “reduced risk product (RRP) claims are accurate, non-misleading and supported by rigorous scientific substantiation,” according to Ajram.

Regulation should encourage innovation and allow product communication to encourage the switch to RRP alternatives, he added.