Vapor sales surging in UK

Just last year, e-cig use had grown by 24 percent on the previous year, with 2.6 million adults using them in the UK alone, according to an article by smallbusiness.co.uk. Contributing to the sales surge are Public Health England stating that e-cigarettes are less harmful than tobacco cigarettes by up to 95 percent and the recently relaxed laws surrounding their use.

In the UK, the e-cigarette industry has become one of the fastest-growing supermarket products by volume and value, with a 50 percent year on year increase to around 17.3 million units last year as more and more people become aware and interested in the technology. Whether these users are turning to them as a quitting aid to regular tobacco cigarettes or as a healthier alternative is a source of debate but the figures speak for themselves, e-cigarettes are on the up.

While the online marketplace is at a bursting point, more and more stores are showing up on the high street to cash in on the trend too. But is this rapid growth sustainable?

The ‘Global E Cigarette & Vaporizer Market – Analysis & Forecast Through 2015 to 2025’ report speculates that the industry will continue to grow globally at a Compound Annual Growth Rate (CAGR) of over 22 percent from 2015 to 2025, witnessing a monumental growth until 2017 when it is forecast that regulatory and policy framework will be in place across the globe. In this 10-year period it is theorized that the industry will grow by $50 billion – a staggering amount of money.