Cynthia Cabrera leaving SFATA

The Smoke-Free Alternatives Trade Association (SFATA) has announced that Cynthia Cabrera is stepping down as its president and executive director. During her tenure, Cabrera has helped grow SFATA into the largest trade association representing and protecting the interests of the vapor industry, surpassing more than 1,000 business members while establishing 28 local chapters in 26 states throughout the country.

A well-respected advocate of the vapor industry, Cabrera is currently in negotiations to continue her relationship with SFATA moving forward as the organization transitions to a new executive director.

“At the same time, we are proud to announce the appointments of Cap O’Rourke as president and Schell Hammel as vice president. Working with the full board, these directors will lead in this transitional period as we continue the great work accomplished by Cynthia in helping achieve our organization’s goals at the federal and state levels, advocating for sensible regulations of vapor products in Congress and in various statehouses across the U.S.,” according to a statement from SFATA’s board of directors. “SFATA remains committed to lobbying for passage of H.R. 2058 and the Bishop-Cole Amendment, legislation that will create a less costly market pathway of vapor products. We also will continue to work with our state lobbyists to help ensure that vapor products are not equated and taxed like combustible tobacco products.”

Cabrera has told Vapor Voice that she plans on continue her work with the vapor industry and in helping smokers quit combustible tobacco.