Alfaliquid launched in the U.S.

Gaïatrend, a leading manufacturer of e-liquids in Europe, is launching its Alfaliquid brand in the U.S.

Currently commanding more than half of the e-liquid market in France, Alfaliquid’s early success in Europe is attributed by Gaïatrend to the brand’s extensive variety of unique, quality e-liquid flavors and the company’s commitment to health and safety regulations for each stage of production.

Since 2010, Alfaliquid’s products have been developed by flavor artist Xavier Martzel, the son of Gaïatrend founder Didier Martzel and brother of Olivier Martzel, Gaïatrend’s head of production.

Expertly trained as a “vapologist” and held to similar standards as top chefs or famous perfumers, Xavier creates elaborate and subtle mixtures that appeal to the most refined taste buds.  And, unlike many e-liquids on the market, Alfaliquid’s products are certified diacetyl, acetyl, propionyl, acetoin, formaldehyde, acetaldehyde, or acrolein-free.  Alfaliquid’s products are developed using certified food grade flavors, while drawing from nature and plants.

“We are very excited to launch Alfaliquid in the United States,” said Arnaud Dumas de Rauly, president of Gaïatrend USA. “Gaïatrend comes from a culture where vaping is accepted and hasn’t been vilified.

“Given our French roots, the FDA’s deeming regulations and the war on vaping in general, we found Bastille Day the perfect time to launch.  Our mission is to educate, unify and encourage vapers to be vocal about overzealous regulations while offering a quality product that not only serves as a smarter alternative, but can be enjoyed by adult consumers across the globe.”