The Smoke-Free Alternatives Trade Association (SFATA), the largest of the vapor industry trade groups, announced that Pamela Gorman will serve as the organization’s new executive director. Gorman will lead the national and state advocacy, as well as legislative efforts for the organization. She will also oversee state chapters and represent SFATA with regulatory agencies.
“Pamela is a perfect fit to lead SFATA against a host of challenges on the national and state levels, with strong experience in policy and advocacy, and as elected official,” said Cap O’Rourke, president, board of directors, SFATA. “On behalf of the board, we look forward to working closely with Pamela to fight regressive policies that harm the small businesses that comprise our industry, and stifle the potential vapor products can have on helping reduce the public harm caused by smoking.”
Gorman founded U.S. Vapor, a public affairs firm. Prior to that, she was director of government relations for NJOY, where she built the first government affairs department and program for an independent (not tobacco-owned) manufacturer. She was responsible for budget development, advocacy, issue communications and execution of key business legislative initiatives and issue response.
“I am honored to join the vapor industry’s leading trade association and represent the interests of small business owners throughout the country who epitomize the American dream, creating jobs and investment in their communities, providing a significant alternative to smoking,” said Gorman. “Building upon the legacy of my predecessor, and leveraging the strength of our organization, I will continue the fight on behalf of these businesses and the consumers they serve, against industry-destroying policies and devastating taxes currently facing our membership.”
Gorman honed her political and legislative skills as a State Representative in the Arizona House of Representatives from 2005-2006 and later as a State Senator in Arizona from 2007-2010. She was part of the Senate Leadership team in her final term, also serving as the Senate Majority Whip.