Farah joins Nicopure Labs

Nicopure Labs, a leading manufacturer of American-made e-liquids, announced the appointment of George Farah to vice president international.

With more than 30 years of experience in business management around the globe, Farah spent 26 years with Philip Morris International before becoming a managing partner in Levant Global Advisors in Switzerland.

“Having been involved with Nicopure since early 2016, as advisor to the CEO, I’m privileged to know Nicopure’s unique strength in the vaping industry,” said Farah. “Furthermore, I believe the vaping industry is at a critical tipping point and I’m very confident that Nicopure is poised to play a major role as this new and emerging industry continues to evolve, and to seek ways to offer a more attractive and compelling product proposition to its customers throughout the world.”

In his new role, which began on October 1, Farah will lead Nicopure’s international growth strategy as the company continues to expand its footprint in Europe and Asia. He also joins Nicopure’s corporate management team and will contribute to the development of the corporate strategy.

“We are both honored and thrilled to have George expand his role here at Nicopure,” said Jeff Stamler, CEO and co-founder of Nicopure Labs. “His pioneering spirit and extensive international management experience, specifically in the tobacco industry, will help us succeed in becoming a global leader in the vaping industry.”