Eyeing a profitable future, Mistic E-Cigs has joined forces with Cosmic Fog to better serve the “vape shop” customer at traditional brick-and-mortar national retailers. Under the terms of the agreement, Mistic will serve as Cosmic Fog’s exclusive distributor to convenience, drug and mass retailers.
Starting in December 2016, some of Costa Mesa, California, USA-based Cosmic Fog’s most popular flavors will begin shipping to 5,000 traditional retailers across the U.S. in 30 mL glass bottles and 10 mL child-resistant, tamper-proof pre-filled Cosmic Fog Pods exclusively designed for Mistic’s new 2.0 Pod-Mod. Distribution is expected to increase to more than 20,000 stores by the first quarter of 2017.
Cosmic Fog has built a strong brand presence within the vape shop community over the past several years. The new agreement allows both companies to broaden their reach and continue to build brand recognition with all vape consumers, according to John Wiesehan Jr, CEO of Mistic, adding that all Mistic and Cosmic Fog e-liquids are made in the U.S. in ISO 8 class 100,000 clean room facilities.
“We are seeing a resurgence of e-cigarette sales in the c-store channel, which is further indication that smokers and vapers are still looking for alternatives to combustible cigarettes at traditional retailers,” said Wiesehan Jr. “Partnering with a great brand like Cosmic Fog, and offering their products that already have been available in the vape shop segment for years, makes perfect sense as we build our customer base by offering vapers more flavor options of high-quality, made-in-the-USA e-liquids that also can be used with our new Mistic 2.0 platform and other HAUS hardware.”
Offered in 3 mg nicotine strengths, each 30 mL bottle of Cosmic Fog will be sold in specially branded boxes and available in five flavors: Krew Berry, Krypto Melon, Milk & Honey, Neon Cream and Sonrise. Cosmic Fog also will introduce five of its top flavors as pre-filled pods to be used with the Mistic 2.0 Pod-Mod, a closed-ended personal sub-ohm vaporizer that enables consumers to easily change flavor tanks using Mistic’s pre-filled pod technology. Available in Krypto Melon, Milk & Honey, Neon Cream, Sonrise and Sugarfruit flavors, each Cosmic Fog Pod comes in a 4 mg nicotine strength.
“We see our partnership with Mistic as an opportunity to grow sales by leveraging Mistic’s vast distribution network of traditional retailers alongside their established Mistic brand,” said Rob Crossley, founder, Cosmic Fog. “Ultimately, it’s about providing alternatives to all smokers and vapers wherever they shop for vapor products, and this deal allows us to offer our high-quality e-liquids to new and existing consumers via new retail sales channels.”