• April 2, 2020

Major vapor distributor launches new division for alternative market

The alternative market has been instrumental in the development of vapor products. With more than half of U.S. states having at least legalized marijuana for medical purposes, retailers are finding value in offering alternative smoking devices to their customers. Phillips & King, a major vapor distributor, announced today the launch of PK>FWD, a new division focused on curating and distributing top-selling alternative smoking accessories.

The new division was created to address the evolution of the tobacco industry by offering retailers top-quality alternative accessories and products. PK>FWD’s new website (www.pkfwd.com) and buying guide are designed to specifically service headshops and smoke shops, but PK>FWD was also developed for the traditional tobacconists looking to grow their business in the alternative category.

“Phillips and King has been in the tobacconist business for over 110 years, and specifically servicing the headshop and smoke shop categories for over 10 years. We have a long history of being ‘the’ company people turn to for quality offerings and industry insights. We know what sources to turn to, what products to sell, and what items are in demand at the consumer level,” says Sergio Montolfo, general manager of Phillips and King. “We’ve seen the alternative category grow exponentially over the last 10 years, and are pleased to be on the forefront of the continued evolution with our new category-specific buying guide and website. We are making a significant marketing and sales push within our company to support the alternative categories, and to help our customers grow their businesses using our expertise and incredible selection of products they can count on.”

With a catalog of over 21,000 available items, the PK>FWD website and Buying Guide offer top-sellers from high profile brands like Formula420, PAX, Greenhouse, Chong’s Choice, Raw, Prima, Cornerstone Class, GRAV Labs, and White Rhino. The large selection of products appeal to diverse customer bases, featuring everything from high-quality glass and vaporizers, like the newly available Firefly 2, to everyday accessories like rolling papers, grinders, storage, and humidification, according to a press note.

“We are constantly evaluating our product portfolio, making sure that we are presenting items that are interesting, eye-catching, and useful to our customers- and to our customer’s customers,” says Jason Carignan, CMO of Kretek, parent company of Phillips and King “PK>FWD makes it simple for progressive-minded retailers to find and sell items that will make a difference to their bottom line, in both traditional sectors and new markets. It is the next evolution of our business. And of our customers’ businesses.”

In addition to being a well-trusted one-stop shop, PK>FWD also offers personal service with online ordering capabilities, same-day, free shipping on qualifying orders, and over 50 dedicated salespeople, according to the press note.