Imperial Brands has launched a “pod mod” system, called MyBlu, with nicotine salts that allow nicotine to be absorbed by the user at a faster rate, reports Talking Retail. According to the company, the vaporizer requires only 20 minutes to charge.
The company is also launching a range of “Intense Liquidpods” that allows consumers to switch between flavors via a one-step “click-and-go” system. Both will reportedly be available in stores this month.
“With 57 percent of new vapers opting for closed systems, we are incredibly excited about the possibilities MyBlu and our unique Intense Liquidpods offer,” Sophie Hogg, head of next generation products at Imperial, was quoted as saying.
The MyBlu starter kit retails at £19.99 ($26.56) and includes a MyBlu device, USB charger and one tobacco flavored Liquidpod, while the Intense Liquidpod range retails at £5.99 per pack of two 1.5 ml pods in four flavors—tobacco, menthol, strawberry mint and blueberry.