Juul Labs is launching its vaping device in the UK this week, according to a story by Martinne Geller for Reuters.
Since launching in the US in 2015, Juul has transformed the market there, where it now accounts for nearly 70 percent of tracked electronic-cigarette sales.
The Juul device will reportedly be available in 250 vape shops across the UK by the end of this week.
A starter pack, including the device and four nicotine pods, will cost about £29.99 ($39.66).
Grant Winterton, Juul Labs’ president for Europe, the Middle East and Africa, told Reuters that the UK had been chosen as Juul’s third market after the US and Israel, partly because it had the world’s “most supportive government” when it came to encouraging smokers to vape. Also on the radar are France, Germany and Italy.