Harm reduction glows anew

British American Tobacco Korea on Monday launched in South Korea its second-generation tobacco-heating device, glo, according to a story on pulsenews.co.kr.

At the launch, BAT Korea said consumers would be able to buy the new edition of glo from July 30 at the brand’s flagship store, nationwide from convenience stores and via the official web site.

The second-generation glo device, which is being launched about a year after the previous model was launched, will be priced at 90,000 won.

BAT Korea said that the upgraded version of glo came with enhanced function and design. The all-in-one device was simple to operate, the company said, because users did not need a separate charging device.

The device could be used up to 30 times on a full charge, it added.

BAT Korea has unveiled also neo, a new heated-tobacco consumable unit for the new device, which will replace Neostiks, the existing heated tobacco unit.

Pulse quoted an unnamed official of BAT Korea as saying the company would continue to provide more diverse and satisfying options to Korean smokers seeking potentially reduced-risk, alternative products.

Despite the Ministry of Food and Drug Safety’s health warning about vapor products, demand for smokeless tobacco devices has been growing.