Law change logical

In launching last week in Switzerland Logic Pro, a nicotine-containing electronic cigarette, Japan Tobacco International became the first international company to introduce such an e-cigarette in the country, according to a note posted on the company’s website.

The launch was said to have followed the Federal Administrative Court’s decision on April 24 to lift Switzerland’s ban on the sale of e-cigarettes containing nicotine.

‘Logic Pro comes one year after the success of PLOOM TECH, its [JTI’s] tobacco-infused vapor product that heats tobacco at very low temperatures without combustion,’ the company said.

‘With Logic Pro, JTI widens its reduced risk products portfolio in Switzerland to satisfy consumer demand for e-cigarettes.

‘Logic Pro is a closed-tank electronic vapor device which heats a nicotine-containing liquid to produce an inhalable vapor. Its replaceable capsules come in five flavors – regular, menthol, cherry, berry mint and vanilla – and two different strengths. E-liquids for Logic Pro capsules are made in Europe in line with strict international quality standards, and use food flavoring agents, pharmacopeial nicotine, propylene glycol, and vegetable glycerin. All of this comes together in one sleek, convenient and satisfying vape.’

“Vapers today are looking for a superior and easy vaping experience,” said John Aurlund, JTI’s GM in Switzerland. “Thanks to the combination of its Europe-made e-liquid and first-class hardware, Logic PRO gives users a quality vapor with an enjoyable taste. With Logic, already the number one e-cigarette in several European countries, we can now meet a growing consumer need in Switzerland. We’re happy the new regulatory environment allows for more consumer choice in the country.”

Logic is an American brand of electronic cigarettes acquired by JTI in 2015.

The company said that it was a leading brand in major e-cigarette markets. It was the number one e-vapor brand in Ireland and the number one closed-tank e-vapor device in France, Italy and the UK.

‘In the UK, Logic Pro was voted the 2018 E-Cigarette of the Year, recognizing JTI’s dedication to the consumer,’ JTI said. ‘Already the number three global leader in the e-cigarette category, Logic is currently sold in 11 major e-cigarette markets.’

JTI said that Logic would be made available across Switzerland in independent trade and kiosk stores. The device would retail for CHF19,90, with refill packs of three capsules available for CHF5,90.