The Israeli Ministry of Health has come out in favor of banning the marketing of the e-cigarette Juul, according to a story by Adrian Filut and Lilach Baumer for Calcalist, quoting officials at the ministry.
The decision about whether such a ban is introduced now hinges on its receiving a stamp of approval from the country’s attorney general.
A report in the Ha’aretz newspaper, meanwhile, suggested that the ban would apply to ‘nicotine-rich electronic cigarettes like [presumably meaning such as] the popular Juul’.
The Calcalist story said that sales of Juul, which was launched initially in the US in 2015, had gained momentum during the past 12 months. ‘According to a CNBC article citing data by market research firm Nielsen published Saturday, Juul’s sales have shot up almost 800 percent over the past year and the company now controls around 71 percent of the US e-cigarette market,’ it said.
Juul was launched in Israel in May and in the UK in July. The product’s consumable pods sold in Israel are rated at 5 percent nicotine, while those sold in the UK are rated at 1.7 percent, to comply with European regulations.
Grant Winterton, Juul Labs’ president for Europe, the Middle East and Africa, told Reuters last month that the UK had been chosen as Juul’s third market after the US and Israel, partly because it had the world’s “most supportive government” when it came to encouraging smokers to vape. Also on the radar were said to be France, Germany and Italy.
Israel, on the other hand, seems opposed to reduced-risk products in general. In March, the Knesset’s Finance Committee approved a measure to tax heated-tobacco products such as Philip Morris International’s IQOS at 65 percent of the retail price, in line with the tax on cigarettes.