Juul headed for Zug

Juul Labs is preparing to set up in the Swiss city of Zug, according to a Swiss Radio International story citing yesterday’s edition of the Handelszeitung newspaper and the Zefix trade register.

The Swiss subsidiary is said to be listed on the commercial register as a producer, distributor or exporter for the retail and wholesale trade of electronic cigarettes and accessories. It is said to be managed by Jacob Bollag, according to an entry dated September 24.

The newspaper was said to have reported that Juul had filed an entry in the trademark register with the federal authorities in April.

Currently, e-cigarettes containing nicotine comprise a commodity under Swiss law and are not included within restrictions on conventional cigarettes.

However, under pending new laws, e-cigarettes would be included within a list of tobacco products that could not be sold to those under 18 years of age.