Vaporized has announced a major re-brand as it targets international growth.
The UK company has been re-branded to VPZ, with the roll-out taking place during the first quarter of 2019.
The re-brand has been designed to bring better engagement with consumers as the business eyes new growth opportunities in Europe, according to a press note.
It will also open-up the marketplace and be more aligned with new emerging product categories that fit the business model, the note states.
The re-brand comes as VPZ forges ahead with ambitious growth plans to treble its store footprint to 300 in the UK by 2021.
“The re-brand to VPZ gives us a stand out presence in a growing marketplace, whilst still staying recognizable to our loyal customers across the country,” said VPZ director Doug Mutter. “We are already amid exciting growth plans and the re-brand gives us a further platform to realize our international expansion vision, providing a transferable name that is easily recognizable to consumers across global regions. The re-brand also fits with our strategy of bringing new product categories for our expanding customer base.”