Canada e-cigarette advertising scrutinized

The Canadian Cancer Society claims it’s concerned that e-cigarette advertising is creating consumer confusion about vaping.

The society wants to see federal ad restrictions as soon as possible, hoping it could stop the “sky-rocketing” use of nicotine by youth, according to an article on CityNews1130.

“The federal government needs to move quickly to restrict advertising so it tremendously changes the availability of ads,” says Rob Cunningham, a senior analyst with the society, according to the article.

Several US health organizations have protested the Food and Drug Administration (FDA) about its handling of Juul Labs. Five organizations — including the American Cancer Society and the American Heart Association — say Juul isn’t being honest in its advertising practices.