• July 8, 2020

Vype launches new closed-pod system using nicotine salt e-liquid

The vapor brand Vype has launched the latest evolution in its range of vaping products, the Vype ePod. Owned by British American Tobacco (BAT), Vype’s ePod follows the brand’s innovative ePen 3 device.  

The Vype ePod delivers an estimated 275 puffs per cartridge and offers a powerful all-day battery. Vype ePod cartridges come in five nicotine salt vPro flavors made in the UK with premium ingredients. “The Vype ePod vPro flavor range provides consumers with a bold vaping experience, redefining the intensity of their vape,” according to a press release.

The Vype ePod is a compact-sized vape that is stylish and easy-to-use, according to the release. “Its cartridges are magnetic, meaning that swapping flavors has never been simpler. Coupled with the quiet puff-activated easy-to-use technology, the Vype ePod is perfect for on-the-go vaping,” the release states.

Ceramic heating technology, twinned with a powerful all-day battery and a magnetic connector for a convenient USB port charging, make the Vype ePod the perfect vape for use whenever and wherever, the release states. 

“We’re really excited about the launch of the ePod, which represents further innovation for Vype as a brand. In contrast to our previous device – the ePen 3 – which is activated by a button, this device is puff-activated and provides a quiet vaping experience,” said Gemma Webb, general manager at British American Tobacco UK. “Furthermore, the new magnetic pod replacement mechanism also allows consumers to achieve maximum pleasure and satisfaction with minimum hassle. With its progressive features and design, we expect the new ePod to make a difference in the UK vaping market.”

The ePod will be launched during the British Grand Prix weekend in Silverstone, where British American Tobacco (BAT) will be present as part of its global partnership with McLaren Formula One team.