A large-scale campaign by Innokin Technology will have London buses supporting the vaping industry this week. The vapor product manufacturer has partnered with leading international vaping associations to ask Londoners “how much do you know about vaping?”
The campaign marks the final week of “Stoptober”, when smokers around the UK are looking to leave cigarettes behind.
The UK is still home to more than 7 million smokers, despite the efforts of government and public health bodies. In October 2019, Public Health England confirmed that smoking continues to be the leading cause of early death in London.
Innokin Technology hopes this campaign will draw attention to the alternatives that exist. Vice president of Innokin Technology, George Xia, said:
‘By working closely with vaping associations around the world, to sponsor advocacy and education, we hope that more smokers will learn about the alternatives and find support to help them stop smoking.’
The UK Vaping Industry Association (UKVIA), the Vape Technology Association (VTA), the Canadian Vaping Association (CVA), The Electronic Cigarette Committee of China (ECCC), the Verband Des eZigarettenhandels (VdeH) are with this ‘Stoptober’ bus campaign.