Tobacco Plus Expo 2020 (TPE 2020), the first major B2B tradeshow of the year for the tobacco and alternative industries is implementing the TPE Connect program. Through this online platform, attendees and exhibitors are matched together based on product, and can schedule meetings during show hours directly through the Connect program.
This maximizes time, optimizes schedules, and ensures that business gets done with time to spare for more browsing, networking, learning, and fun, according to TPE officials. To participate in TPE Connect, attendees or exhibitors must log in to their portal prior to the show and update their product preferences so they can be matched with the right people to meet with during the show.
TPE 2020 is also expecting a notable media presence to amplify industry trend and activity at the show. While TPE 2020 is B2B-focused, “these key players offer visibility to consumers, and drive traffic from their platforms to retail stores and products throughout the year,” according to press release.
To boost media efforts, the TPE 2020 Media Program offers perks to attendees from the media, including an at-show workspace with wi-fi and light snacks and early access to the trade show floor, allowing meeting time with manufacturers for info and photos before the show floor gets busy. To take advantage of these opportunities, media personnel and outlets will need to register under attendees as media at www.tobaccoplusexpo.com.
The TPE website also has new features that share show deals, attendee demographics, exhibitor lists, sponsorship opportunities, conference sessions, travel information, and more, according to a press release.
This year, all TPE 2020 attendees will also get VIP passes to Glass.Vegas, a high-end, nearby show that specializes in glass artistry and accessories, expanding the TPE show floor even more with hundreds of additional products to browse.
“We could not be more pleased with how our plans and programs are falling into place,” says Ellie Hansen, trade show director for the Tobacco Media Group. “We’ve done the research, identified areas of expansion and further development, and have gone to great lengths to add features that will truly benefit everyone at the show. The depth and quality of our exhibitors and attendees is exciting, and our educational and entertainment opportunities, too. We’re proud to be part of our industry’s strong start to 2020.”