NJOY Holdings voluntarily ended sales of its fruit-flavored products in the U.S. market. The announcement came as lawmakers and anti-vaping advocates voice concerns that young users might migrate to the disposable devices.
The Food and Drug Administration’s (FDA) new electronic delivery system (ENDS) rules will remove all sweet and fruit-flavored products from the U.S. market. The agency also announced it wouldn’t restrict sales of “completely self-contained, disposable products.”
The flavor takes effect on Feb. 6.