Liquid Reviews – February 2020

We attempt to review e-liquids and flavors where the companies that manufacture them are expected to submit a premarket tobacco product application (PMTA) with the U.S. Food and Drug Administration (FDA). The deadline is May 12. All products that do not file by the deadline must be removed from the market. It is impossible to know what flavors will have PMTAs filed because companies are keeping quiet about their overall intentions, but the companies reviewed did say these brands would file “some flavors.”

The FDA did not include disposable systems in its flavor ban that took effect Feb. 6. Since the exemption was announced, several disposable systems have come on the market. While technically illegal since they were not on the market prior to Aug. 8, 2016, they are expected to be allowed to remain on the market if a PMTA is filed by the deadline. In the next issue, we will review several disposable systems (unless additional action is taken by the FDA against the products) to help retailers better understand the brands available. Additionally, we made a mistake with the numbers for Fruitia brand e-liquid in the last issue and have printed the correct score.