The R.J. Reynolds Vapor Company (RJRVC) launched an updated consumer website yesterday. The enhanced platform is interactive, experience-driven and is designed to enable age 21+ adult nicotine consumers to identify and create the moments they are looking for, according to press release.
“The new www.vuse.com site is designed to be engaging and informative, while empowering creativity and individuality,” the note states. “Through the site, [adult nicotine consumers] will have the opportunity to customize and purchase their ideal vapor product and explore creative passions with engaging content. As part of Vuse’s continued commitment to responsibility, the updated site will continue to require robust third-party age verification prior to purchase.”
Amy Harp, vice president of Digital Marketing and eCommerce for RJRVC said the website may look brand new, but the company’s mission remains the same. “We are committed to responsibly delivering enjoyable vapor products to adult nicotine consumers,” she said “We believe vapor products can be marketed responsibly to [adult nicotine consumers] without compromising on the quality and enjoyment they are looking for. This website was developed thoughtfully and diligently to meet our high standards for responsible marketing while delivering sought-after product access for our consumers.”
Adult nicotine consumers will also now have the option to personalize their Vuse vapor products directly on the site. ANCs can choose to customize their product with options for device colors, device wraps, flavors and nicotine strengths, according to the release.
“The Vuse community is a dynamic one, and we are excited to help foster their creativity in one place. We are excited to see how our consumers interact with this new platform, and we can’t wait to continue bringing them the experiences they want with a brand they trust,” said Harp.