JTI Extends Vapor Tech Partnership with Sauber

Logic and Ploom parent, JTI (Japan Tobacco International), has extended a technology partnership agreement with Sauber Engineering AG (SEN), a technology and prototype development company and part of the Sauber Group.

Through this partnership, both companies will continue to collaborate on the development of precision engineering projects aimed at increasing the performance of the next generation of JT Group products, according to a press release.

The two companies are currently working on innovative solutions to enhance the user experience of JTI’s vaping products, developing innovative product platforms and new functionalities which respond to the changing demands of consumers, to offer them even broader choice, according to the release.

JTI has been in the reduced-risk products category since 2011 and is currently present in 28 countries with its e-cigarette brand, Logic and heated tobacco brand, Ploom.