Canopy Growth has teamed with Martha Stewart on a CBD product line. The products that will be sold online via the Canopy website and will range in cost from $34.99 to $44.99. The brand isset for a release this week after more than a year in development, CNN reports. A line of pet products is set for later this year.
David Klein, Canopy’s CEO, told CNN Stewart “brings that trusted voice” to the market.
Stewart was closely involved with the development of the products, which include gummies that resemble pâte de fruits, and flavors such as Meyer lemon, kumquat, blood orange, and huckleberry. Stewart said that she is working on a separate CBD skincare project – called 86 Elm – with a dermatologist.
The Martha Stewart brand is owned by Marquee Brands, which acquired it from Sequential Brands Group last year, along with the Emeril Lagasse brand, for $175 million. In 2018, Constellation Brands, which owns Corona and other beers, paid $4 billion for a major stake in Canopy Growth, a Canadian marijuana company.
Stewart was reportedly introduced to Canopy by Snoop Dogg and his talent agency, Stampede Management. The duo has collaborated on several projects throughout the years. Snoop’s Leafs by Snoop brand is also produced in partnership with Canopy.