Menthol Sales up After U.S. Flavor Ban

Sales in menthol e-cigarettes have risen since the U.S. Food and Drug Administration (FDA) guidance banning flavors has gone into effect, according to an article in Tobacco Control.

Since Juul Labs has taken mint flavors off the market and the FDA has banned flavors other than menthol and tobacco, market shares of menthol-flavored e-cigarettes increased.

After Juul’s actions, there was a 59.4 percent increase in the market share of menthol products after four weeks, and after the FDA guidance, there was a 54.5 percent increase after four weeks and an 82.8 percent increase after eight weeks.