New U.K. Market Placement Rules Begin on Jan. 1

Vapor companies that want to place an e-cigarette on the U.K. market will have to send their notifications through different routes after Jan. 1 due to Brexit.

The Medicines and Healthcare products Regulatory Agency (MHRA) will remain the competent authority for the notification scheme for e-cigarettes and refill containers in Great Britain and Northern Ireland.

From January 2021 producers of nicotine-containing electronic cigarettes and refill containers will be required to:

• Submit notifications for Great Britain using the MHRA Submission Portal
• Submit notifications for Northern Ireland using the European Common Entry Gate (EUCEG)

Retailers do not need to submit information for any products they sell unless they also qualify as a producer.

The U.K. government has published several guidance documents and videos explaining the process on its website.

Click here to read Tobacco Reporter‘s in-depth analysis of Brexit’s impact on the tobacco and vapor industries.