ITG Brands sues Bloom for Use of Double ‘O’ Logo

The owner of the Kool cigarette brand sued the maker of Bloom cannabis e-cigarettes in Los Angeles federal court for allegedly infringing the brand’s trademark, according to

Bloom cannabis box
Credit: Bloom

Bloom’s logo uses interlocking “O” letters that confusingly resemble ITG Brands LLC’s famous Kool logo, according to ITG’s complaint. The suit was filed last week in the U.S. District Court for the Central District of California.

ITG says Capna Intellectual, which owns the Bloom brand, has applied for federal trademarks covering Bloom for e-cigarettes and oral vaporizers. ITG says it sent Capna a cease-and-desist letter in December.

The complaint says the Bloom marks are intended to trade off of Kool’s well-known branding.