FTC Seeks Sales, Advertising Data from 5 Vapor Companies

The US Federal Trade Commission (FTC) on Monday (March 1) ordered five e-cigarette companies to turn over sales and advertising data, the federal regulator said in a statement.

The federal agency wants 2019 and 2020 sales, advertising, and promotional expenditures from JUUL Labs, Inc.; R.J. Reynolds Vapor Company; Fontem US, LLC; Logic Technology Development LLC; and NJOY, LLC.Federal Trade Commission

“The orders seeking 2019 and 20200 data follow similar orders the FTC issued to e-cigarette manufacturers in October 2019 to collect information about industry sales and marketing for the calendar years 2015, 2016, 2017, and 2018,” according to the statement. “The goal is to help the Commission, policymakers, and the public better understand this rapidly growing market. The FTC’s e-cigarette study complements studies the agency has been conducting for many years on cigarettes and smokeless tobacco products.”

Among other things, the commission orders seek: annual data on the sales and giveaways of e-cigarette products; information about the characteristics of the companies’ e-cigarette products, such as product flavors; annual amounts the companies spent on advertising and promoting e-cigarette products; and information about e-cigarette product placement, the websites and social media accounts used to advertise or sell e-cigarettes, affiliate programs, influencer marketing, and college campus programs.

The commission vote to issue the orders was 4-0.