Now Open: Securience Merging With VapinDirect

In an effort to secure its commercial customers, Securience, LLC is merging with VapinDirect, an online vaping wholesaler. The parent to the DuraSmoke, Forge, AmericaneLiquidStore, and VapeMoar brands will officially become a part of VapinDirect beginning March 31, 2021, according to an email to its customers.

Credit: VapinDirect


Last month, Securience announced it would be shuttering its business. In a letter to its partners, the company stated that the recent amendment of the Prevent All Cigarette Trafficking (PACT) Act to include vaping products, which prohibits the shipping of vapor products through the U.S. Postal Service (USPS), was the catalyst for the decision to close the company’s doors.

“A top priority of ours has always been to ensure guidelines and legal rules are held to the utmost standards. PACT Act raises these standards, and we want to ensure all our customers that they will be maintained,” the email stated. “This merger will allow us to continue to distribute products business to business

Based in Green Bay, Wisconssin, VapinDirect will add Securience’s manufacturing capabilities in Wauwatosa. VapinDirect will also be adding another 14,0000 products to Securience’s existing catalog.

“VapinDirect is larger and thus more financially stable, having about [five times] our employment level, and thus better able to manage growth and change in the industry,” the email states. “Our existing employees will be added to their team and will continue to use the same ISO-certified processes and equipment in the same Wauwatosa location.”

The email states that the company will be contacting its wholesale customers over the coming weeks to introduce VapinDirect. The company will also be clarifying its procedures regarding shipping. “There are many other challenges within the industry concerning PACT and this merger is one of the many ways we will continue to find a way,” the email states.