Snowplus Taking Steps Towards Middle East Expansion
The Middle East is a fast-growing market for vapor products. According to Mordor Intelligence, a market research firm, the Middle East and Africa vapor market is forecast to reach $485 million by 2025 with a growth rate of 9.74 percent during the forecast period (2021-2026). In a press release, vapor manufacturer Snowplus announced it is taking its first steps towards expanding into the Middle East market by attending the World Vape Show 2021 (WVS) in Dubai from Sept.19-21.
“Snowplus has seen a remarkable growth increase of 350 percent since late 2019 despite being faced with numerous challenges during the Covid-19 [pandemic] and is now looking towards more growth opportunities in the Middle East,” the release states. “The vaping company has secured lucrative partnerships with leading companies in their local market of China as well as regional offices around the world. These partnerships were made possible thanks to Snowplus’ quality products, the reliable support the company offers their partners, and strategic long-term investments.”
The WVS is the first international vaping industry trade show to be held in the United Arab Emirate’s (UAE). Organizers say the show promises to attract some of the world’s most prominent vaping brands. Snowplus will be unveiling its latest device line: the Alien Series (Alien Air and Alien X). “The Alien lineup sits at the intersection of cutting-edge technology and unique, sophisticated design,” the release states. “Visitors will be able to catch a glimpse of the future of vaping through the Alien devices displayed at the Snowplus booth.”
Snowplus also produces the Snowplus Pro, Snowplus Lite and Snowplus Go, as well as a series of flavored pods. Snowplus co-founder and head of overseas markets, Derek Li, said the company is excited for Middle East vapers to experience Snowplus’ products first hand. “We believe the Middle East market will be important for us and we’re ready to invest in creating partnerships to make it happen,” Li said.