Kaival Brands Innovations Group, Inc., parent to Bidi Vapor, has announced its partnership with Koupon to create an electronic engagement program involving Koupon’s digital promotion platform. The partnership will offer customers who purchase the Bidi Stick, a disposable vaping device, digital opportunities based on their purchases, according to a press release.
The partnership will offer incentives to specific customers based on purchasing habits, allowing users 21 and older of vaping products the opportunity to experience the Bidi disposable device.
“Working with Koupon will facilitate a greater communication with adult users of our products,” said Niraj Patel, president and CEO of Kaival Brands, Melbourne, Fla. “We hope to better understand their needs and facilitate the purchase of our premium product.”
The press release states that the program aims to better serve its adult customer base, involving assessment of consumer insights and digital offers for Bidi Vapor products, off. Age-verified adult consumers can access digital promotions powered by Koupon’s technology and redeem them at retail outlets within Bidi Vapor’s distribution network.
The device could also help Bidi Vapor in adhering to the U.S. Food and Drug Administration’s after marketing surveillance requirements if Bidi’s PMTA were to be approved. The FDA granted an administrative stay to Bidi’s PMTA in October.
In addition, integrated security identifies or limits age-restricted content. “Koupon’s age-restriction policies align with our goals,” Patel said. “We have always focused on keeping our products out of the hands of minors.”