Phillips & King Rebrands Itself, Reveals E-Commerce Launch

Phillips & King International has announced its new brand identity and a forthcoming new wholesale e-commerce platform. Part of the rebranding effort includes a contemporary refinement of the company’s “shield and knight” badge. The new Phillips & King logo “signifies its mission to modernize the business, while paying homage to the equity earned over their 116-year heritage,” according to a press release.

The distribution company was founded in 1906 and has a long, successful history serving independent and small chain convenience, tobacco, and liquor retailers across the United States. The announcement details the company’s move towards a complete digital transformation of its business to “better serve the evolving needs of its retail customers and brand partners.” Throughout 2022, the company will be launching a host of enhancements to its business, including a the web platform expected to launch in early Q2.

The new platform is expected to make it easier for stores to discover and stock the products that consumers struggle to find elsewhere on the market. Phillips & King will also be expanding its product and category assortment to give emerging brands the ability to reach more buyers— and give stores access to new products coming to market, according to the release.

“The future of B2B wholesale commerce is both digital and highly-personalized,” says Jason Carignan, president of Phillips & King. “Our new web platform will enable us to more easily connect buyers and sellers across the industry and offer a more expansive array of products and categories- all while improving the personal connection our sales teams have with customers. We believe that retailers should be able to manage their entire business with ease from their mobile device and have access to business intelligence— and expert guidance— that helps drive inventory-buying decisions. This new platform is the first step in our quest to helping stores thrive in the new retail reality.”

Phillips & King, a subsidiary of Kretek International.