The vaping brand Vaporesso has kicked off its rebranding campaign with the reveal of its new logo. During the Vapexpo event in Lille, France, the China-based vaping device manufacturer’s new logo features the letter “V” at the forefront, encircled behind by the letter “O.”
The “O” symbolizes a vapor ring that opens up. Beyond the visual, the “O” also represents the joy, love and hope that the brand brings. The “V” symbolizes the passion that characterizes the vaping community. It is an ode to the vapers that Vaporesso has built and grown alongside,” according to a press release.
“’V’ and ‘O’ are the defining symbols for Vaporesso. On our journey to push the envelope, we hold onto a craftsman’s heart and ambition. With our in-house tech and expertise, we will grow along with our users, and exceed expectations and limitations,” says Thalia Cheng, CMO of Vaporesso.
The new logo comes as part of a shift in brand identity, which will be unveiled in the coming month. During the event, the powerhouse vaping brand also introduced its latest technology and products to vapers and distributors. Products included the 2021 launched iTank with its patented Turbo Airflow System, the GTi coil platform, and the GEN 200, 8S and FIT.
In order to enhance support and care for vapers, Vaporesso recently launched its first flagship store in Marseille, France, in December of 2021. The flagship store, positioned as an all-around brand experience provides users with 4S services (sales, spare parts, services, and surveys). In the future, VAPORESSO plans on continuing to expand its 4S stores to Paris and other major French cities.
During the launch event, Vaporesso also introduced the New After-service System to ensure a prompt 48-hour response to partners and customers.