Group Urges Swedish Lawmakers to Stop Flavor Ban

The global vaping advocacy group World Vapers Alliance this week delivered an open letter to the Swedish parliament urging policymakers to stop the flavor ban.

World Vapers’ Alliance held another protest yesterday to stand against the ban on vape flavors. The group marched in front of the Parliament with the slogan “Flavors help smokers quit” during parliament’s session and delivered an open letter to members of parliament to urge them to vote against the ban, according to a press release.

Earlier this year, the Swedish government introduced a bill that would prohibit all non-tobacco vape flavours in nicotine and non-nicotine products. If approved, the bill is set to enter into force on 1 January 2023.

“I benefited first hand from vaping and managed to stay smoke free for the last few years,” said Michael Landl, Director of the World Vapers’ Alliance. “Like most other smokers, I tried to find a way out of cigarettes – but nothing worked for me, the patches, the gums, the inhalers. Vaping – and especially combined with flavors – was my savior. And like me there are millions around the world who are healthier and lead a better life because of vaping.”