• September 26, 2023

Supreme Acquires Cuts Ice and Flavour Core E-liquids

 Supreme Acquires Cuts Ice and Flavour Core E-liquids

The UK-based wholesale distributor and manufacturer Supreme has announced the acquisition of vaping manufacturer Cuts Ice and e-liquid business Flavour Core for undisclosed fees.

It follows Supreme’s acquisition of Liberty Flights in June in a deal worth up to £15 million as it looks to expand its influence in the vaping category.

The business said Cuts Ice had developed a leading vape brand called T Juice. which had achieved significant recognition in European markets, according to The Grocer.

It claimed the acquisition would allow the business to diversify its current UK-centric vaping division by supplying to France, Germany, Italy, Spain and Belgium, as well as gaining additional flavouring and mixing expertise.

The two businesses are expected to be fully integrated into Supreme’s wider vaping division and enhance earnings immediately

“We are delighted to be acquiring assets from Cuts Ice and Flavour Core, a highly innovative and hugely popular brand both in the UK and across Europe,” said Supreme CEO Sandy Chadha.

“We continue to see significant growth from within our vaping activities and see this transaction as an excellent example of how we can continue to add both scale and expertise into the group.”