FEELM Earns Chinese E-Cigarette Production License

One of the largest and most influential e-cigarette brands now has its production license in China.

FEELM, the flagship atomization technology platform belonging to Smoore – the world’s largest vape manufacture, earned the e-cigarette production licenses after completing all the necessary requirements set out earlier this year by the Chinese government.

The license was obtained from China’s State Tobacco Monopoly Administration (STMA), the country’s top regulator of tobacco products.

In early 2022, China brought forward new national standards for electronic cigarettes, which required companies manufacturing vapor products to obtain a production license.

Three Smoore factories, two of which are licensed under the FEELM brand, have been granted production licenses, with FEELM also receiving official approval to produce e-cigarettes as its own entity, according to a press release.

Smoore welcomed China’s new policy framework, ensuring that all e-cigarette manufacturers operate in full compliance with the law.

“It is Smoore’s aim to continue to use science and technology as the driving force behind its business model, actively promoting the long-term sustainability of the industry and supporting its global client and customer base,” the release states.

FEELM’s products are already available in more than 50 countries around the world.

In 2022, FEELM launched its innovative disposable vaping device, FEELM Max, along with the world’s first ultra-thin vaping device, FEELM Air.

These new products will be available in the U.S., Europe, Africa and additional markets.

FEELM now has a total annual production capacity of two billion devices and also has the first fully automated production line in the vapor industry with the ability to produce more than 7,200 atomizers per hour.

“The high-quality production processes are centered on continual improvements to the customer’s vaping experience,” according to the release.

According to Frost & Sullivan, Smoore is the world’s largest vaping device manufacturer in terms of revenue, accounting for 22.8 percent of the total global market share in 2021.

Its global market share is bigger than the combined total of those companies listed from No.2 to No.5.

Less than 50 e-cigarette related companies, including retailers and manufacturers, have met the new restrictions and received licences from the authority so far, STMA’s website shows.

There are an estimated 1,500 companies involved in the vaping industry, according to calculations by the Electronic Cigarette Professional Committee of China Electronics Chamber of Commerce (ECCC) last year.

However, more licenses are expected to be issued in coming months as regulators work through a backlog of applications, according to news reports.