Consumer Group Denounces EU Vape Tax Proposal

The World Vapers’ Alliance (WVA) has denounced the EU’s leaked plan to increase vaping taxes, according to the U.K. Vaping Industry Association.

“The [EU] Commission claims that higher taxes will improve public health, but the reality is the exact opposite,” said WVA Director Michael Landl. “A less harmful alternative, such as vaping, must be affordable for ordinary smokers trying to quit cigarettes. If the commission wants to reduce the burden of smoking on public health, they must make vaping more affordable and accessible, not less.

“High taxes hit the least advantaged people most. In times of multiple crises and people struggling to make ends meet, making vaping more expensive is the opposite of what we need. Policymakers must understand that tax increases on vaping will force people back to smoking or the black market, a scenario nobody wants. In times of crisis, people shouldn’t be further punished by an unscientific and ideological fight against vaping. This must be stopped,” said Landl.

“Rather than fighting vaping, the EU finally must embrace tobacco harm reduction. What we need is risk-based regulation. Vaping is 95 percent less harmful than smoking and, therefore, must not be treated the same way as conventional smoking,” added Landl.