Vuse Market-Share Lead Over Juul Continues to Grow

The Vuse brand of e- cigarette is widening its market-share gap with Juul in both monthly and yearly comparisons.

The latest Nielsen analysis of convenience-store data, released Tuesday, covers the four-week period ending Dec. 3 and found that the R.J. Reynolds Vapor Company’s Vuse brand vaping product’s market share grew from 40.4 percent in the previous report to 40.7 percent.

Juul Labs’ former market leading Juul device saw its market share shrink from 27.6 percent to 27 percent. Vuse expanded its year-over-year advantage to 34.9 percent to 30.7 percent compared with 34.4 percent to 31.5 percent in the previous report, according to media reports.

According to Barclays, Nielsen largely covers the big chains. For the smaller chains, the group extrapolates trends, which is why trend changes don’t appear immediately in Nielsen.

Juul Labs recently agreed to pay $1.7 billion to settle more than 5,000 lawsuits by school districts, local governments and individuals, which claimed that its e-cigarettes were more addictive than advertised, according to people with knowledge of the deal.