BAT Brings Flavor Ban Fight Against EU to Irish Court

Credit: Promesa Art Studio

One of the largest tobacco companies in the world has initiated High Court proceedings against the health minister and attorney-general in Ireland.

BAT, the owner of the Irish business PJ Carroll, is seeking to bring a judicial review against a decision by the European Union to ban flavored heated tobacco products (HTPs).

The ban, first proposed by the European Commission in June, took effect last month. The case is being taken by PJ Carroll and Nicoventures, another BAT subsidiary that produces next-generation tobacco products, according to The Times.

The European Union on Nov. 3 published the directive officially banning flavors in heated tobacco product throughout the Union.

The publication followed the end of the scrutiny period on Oct. 29, during which neither the European Council nor the European Parliament raised objections to the ban.