Vaporesso Given First UAE Sales Authorization

The open-system vaping system manufacturer Vaporesso announced that it has been registered as an authorized e-cigarette brand by the Ministry of Industry and Advanced Technology (MoIAT) of the United Arab Emirates (UAE).

The move makes the subsidiary of Smoore International, the world’s largest vaping manufacturer, the first open-system vaping device brand to obtain the ability to market and sell its e-cigarettes in the UAE.

“We are thrilled by the MoIAT’s decision to grant our flagship products the marketing and sales authorization, this has boosted our confidence in obtaining the approval for other seven premium products, including Luxe X and GEN PT SERIES, that are in the process of application,” said a spokeperson for Vaporesso’s Middle East team.

The UAE has enforced laws that aim to regulate all nicotine-containing components used in e-cigarettes, refill packages, e-liquids, and tobacco products sold in the country.

The regulations demand that the manufacturers and companies of vaping devices must meet Emirates Authority for Standardization & Metrology (ESMA) standards, which set out strict quality and safety requirements for e-cigarettes and related products, before placing them on the market.

“The initial approval by the MoIAT, which allows the company to establish legal sales channels, both online and offline, for Vaporesso’s Xros Nano, Xros Mini, Xros 2, and ZERO S across the UAE, is the testimony to the company’s commitment to offering market-leading vaping products with unmatched quality and functionality, allowing the global vapers to enjoy the fun and flavors unique in Vaporesso’s products,” a press release states. “The market authorization also marks a significant step forward in its effort to further expand its presence in the Middle East.”