ElF Bar Pulled From UK Shelves for E-Liquid Volumes

Elf Bar vapes are being sold with e-liquid volumes more than 50 percent over the UK’s legal limit, an investigation has found, according to reporting in Metro.

The Chinese vaping giant admitted “inadvertently” breaking the law and ‘wholeheartedly apologized’ following lab tests of its 600 brand of disposable vape pens.

E-cigarettes bought at branches of Sainsbury’s, Tesco and Morrisons contained between 3ml and 3.2ml of e-liquid, when the legal limit is 2ml (the article states the liquids were over nicotine limits, but there is no evidence of that. The UK limits nicotine strength to no more than 20mg/ml).

The brand, which only launched in 2021, sells 2.5 million Elf Bar 600s in the UK every week, accounting for two in three of all disposable vapes. The devices cost £5.99 each.

An Elf Bar spokesperson insisted the “highly regrettable situation” did not affect the safety of its vapes.

Mark Oates, director of the consumer advocacy group We Vape, said, “The Mail’s findings on Elf Bars are deeply worrying, and it is clear there have been failings on multiple levels.

“Not only are the levels of e-liquid too high, but checks to make sure these guidelines are adhered to either haven’t occurred or are insufficient. Anyone supplying vapes in the U.K. market should be following the legislation.

“It is incredibly frustrating when major players in this sector appear to behave in a way that damages the reputation of something as beneficial as vaping, and we expect the matter to be fully investigated by the Medicines and Healthcare products Regulatory Agency (MHRA).”