Global vaping manufacturer So Soul launched three new disposable products during the Total Products Expo (TPE) 2023 in Las Vegas, held from February 22 to 24 at the Las Vegas Convention Center.
China-based So Soul debuted its NOLA Bar, Y6000 and SLIMZ disposable vaping products, company founder and CEO Luna Wang told Vapor Voice during the show.
- The SLIMZ is billed as “the world’s thinnest 5000-puff pod” and holds 11mL of 5% nicotine salt e-liquid, a mesh coil, and a 550mAh rechargeable battery. The SLIMZ offers 10 flavor profiles.
- The new Y6000 is So Soul’s latest 6000-puff vaping device. The Y6000 holds 14mL of 5% nicotine salt e-liquid and a mesh coil that is powered by a 650mAh rechargeable battery. The Y6000 also offers 10 flavor profiles.
- So Soul’s NOLA Bar is a 10,000-puff disposable device that offers 5% nicotine salt in 10 flavor profiles. The NOLA Bar holds 22mL of e-liquid with a 650mAh rechargeable battery.
In mid-2021, Luna Wang joined forces with another experienced vapor industry entrepreneur, Peter Zhang. Both also had previous experience working with Fortune 500 companies. Together, they started the So Soul brand in Shenzhen, China, the global capital of e-cigarette manufacturing, said Wang.
So Soul began because its creators believed something was missing in the market. Aside from a device’s appearance, aroma and flavor were two areas that Wang and Zhang felt were lacking in the Chinese vaping industry. The company founded its own research and development laboratory, staffed by the world’s top experts in the field, to develop products that could meet Wang’s high standards.
The company devotes 60 percent of its profits to R&D in an effort to always be improving. It wants its products to stand out for their “combination of style, substance and soul,” explains Wang. “We are dedicated to providing our customers with products that are not only stylish and cutting-edge but also made with the highest quality ingredients and backed by extensive research and development.”
