ANDS (Alternative Nicotine Delivery Solutions) has partnered with International Duty Free Shops (IDFS) Morocco to introduce its portfolio of vaping products to Marrakesh and Casablanca airports.
As a trademark owner and local distributor for several brands, ANDS specializes in disposable e-cigarettes, closed pods and heated tobacco technology.
The company aims to become a “one-stop shop” within the electronic nicotine delivery system (ENDS) sector, according to TRBusiness.
ANDS participated at last year’s Middle East & Africa Duty Free Association (MEADFA) conference, and in the summer of 2022 introduced a range of alternative nicotine solutions at Beirut Duty Free.
The company is already present in a number of travel retail doors in Europe, the Middle East, Africa and Asia, with Latin America openings in the pipeline, according to the report.
“This new [Morocco] development is in line with ANDS’ travel retail expansion, mirroring our domestic deployment in the region and beyond,” ANDS co-founder and president Fadi Maayta said. “We continue our journey to reach out to 140 million adult smokers across the MENA region, providing them with better alternatives, with the potential to reduce harm compared to combustible cigarettes.”