Sunsoil CEO Sets Sights on Price Cuts for Cannabis

Sunsoil, the largest CBD and hemp company in Vermont and the fifth largest in the United States, is the only U.S. CBD company to do everything on-site — from farming to production, to manufacturing and distribution.

The company is also the only FDA-certified organic hemp company to do everything by hand. Sunsoil’s new CEO, Bharat Ayyar, said he believes doing the process this way lends itself to better products and cheaper prices.

Ayyar has only been CEO for a few weeks, and in his new role, he has continued to prioritize the same intentions that got the company to where it is now, according to MYNBC5.

“If you’re using it [CBD] every day and buying from other brands, it could cost you over $100 a month, which is wild,” Ayyar said. “A lot of people can’t afford that, and so our goal is really to cut the price of CBD.”

He continued on to share that the company has taken on a goal to cut down its prices by 80 percent over the next five years. Ayyar said the company is “well on our way to doing that” and has already cut down their prices by 40 percent since January.

Ayyar also wants to clear up any misconceptions people might have about CBD and raise awareness about the wide range of people it can help. He said it’s something he had already witnessed in his own life, after converting his parents to using Sunsoil’s products.