A new partnership with a cannabis brand to promote education about the potential therapeutic benefits of CBD has been formed by the Kansas City Royals—the second Major League Baseball (MLB) team to do so.
The Missouri-based team announced last week that it has joined forces with Pure Spectrum CBD, a company that produces hemp-derived cannabidiol products like oils and gummies, according to Marijuana Moments.
This is the second MLB team to embrace the cannabis space, coming just two months after the Chicago Cubs teamed up with the CBD sparkling beverage brand MYND DRINKS.
MLB itself announced its league-wide partnership with a popular CBD brand last year. Charlotte’s Web Holdings, one of the most recognizable hemp-derived CBD companies, signed the deal with the league to become the “Official CBD of MLB.”
“The Kansas City Royals are proud to be just the second MLB team to form a partnership with a company like Pure Spectrum,” Sarah Tourville, the team’s executive vice president and chief commercial & community impact officer, said in a press release. “For this organization, this opportunity gives us a chance to support a brand with Kansas City ties and to educate the community on the benefits of CBD.”